Recently, I shared on Twitter that my DA score had improved and because of this tweet, I received a lot of DMs from newer bloggers panicked and worried about WTF this ‘DA’ was! Until recently, I had no f*cking clue what DA was either – so here’s an easy to follow guide of the bare bones of DA for those confused.
You only need to worry about your DA if you own your own domain – meaning that if you have .blogspot or .wordpress in your URL, you don’t have to bother about learning what DA means quite yet! Because Blogger or WordPress (or whichever host you use) own that domain, you’ll see their DA score when you use sites like Moz to check it, and therefore will have a DA of 80+!
Why should I care about Domain Authority?
Domain Authority is an indication about how powerful and potentially influential your site can be, and sometimes brands ask for your DA score to indicate how your articles and posts might rank on search engines. More than ever now, brands are asking me what my DA is when looking to collaborate with me.
However, it’s nothing you should lose sleep over. While brands and PRs are asking for it, it doesn’t seem to be effecting collaborations for me. Recently, a blogger reached out to me via e-mail to tell me that I shouldn’t be expecting paid collaborations with brands because my DA is below 23. In my opinion, that is a load of rubbish. I was getting brand collaborations when my DA was 1, and some people with DA’s of 30+ don’t get any. In fact, when talking to some of my more successful blogging friends who blog as a full or part-time job, they didn’t even know what their DA was!
I care about my DA because I like to have goals to work towards and getting to a DA score of 30 is one of my goals right now. SEO and all that stuff really interests me and potentially one day, I’d like to be running my blog like a business. So, getting a head start now with improving my DA and SEO is something I want to do.
How can I improve my Domain Authority?
Improving your DA score is actually really easy. Since first learning about it a few months ago, I’ve gone from 5 to 16. Here are some easy things you can do to improve your DA.
– Alt-Tag all your photos with key words. Eg. if your post title is ‘REVIEW OF TOO FACED SWEET PEACH PALETTE’ then Alt-Tag your photo with ‘Too Faced Sweet Peach Palette’. This will help your photo show up in Google, and drive more traffic to your blog.
– Back-link on most of your posts where relevant. Eg. if you’re posting a ‘HOMEWARE HAUL PART 2’, make sure to link to Part 1 on your post.
– Link to other respectable sites, for example if you bought a product from Amazon, then link the Amazon page where you bought it from!
– Have your blog linked on other respectable sites.
I’m by no means an expert in SEO or Domain Authority but these kind of tips posts really helped me out but some of them were so complex, so I just wanted to make a really simple one to help out those who, like me, are easily confused.
If you want to check your DA because you’re now extremely curious, you can use the Moz Domain Authority Checker!