WTF is DA? | A Guide to Domain Authority

Recently, I shared on Twitter that my DA score had improved and because of this tweet, I received a lot of DMs from newer bloggers panicked and worried about WTF this ‘DA’ was! Until recently, I had no f*cking clue what DA was either – so here’s an easy to follow guide of the bare bones of DA for those confused. 

What does DA stand for?

Despite what you might think, DA stands for a lot more than Dumbledore’s Army! In terms of the blogging world, DA stands for Domain Authority, and it’s one of the terms used under the umbrella of SEO, which stands for Search Engine Optimization – basically, how well your site shows up in Google.
What does Domain Authority mean?

Domain Authority is basically a score out of 100 to show how powerful your website is, and how likely it is to rank higher in Google Searches. Many things affect DA – how long your site has been around, how much traffic your site gets and how big your site is. Most bloggers have a DA between 1 – 40, and most brands see anything above 20 as a really respectable score. However, that does not mean your website is bad if your DA is low. It might just be too new, or a little small!

You only need to worry about your DA if you own your own domain – meaning that if you have .blogspot or .wordpress in your URL, you don’t have to bother about learning what DA means quite yet! Because Blogger or WordPress (or whichever host you use) own that domain, you’ll see their DA score when you use sites like Moz to check it, and therefore will have a DA of 80+!

Why should I care about Domain Authority?

Domain Authority is an indication about how powerful and potentially influential your site can be, and sometimes brands ask for your DA score to indicate how your articles and posts might rank on search engines. More than ever now, brands are asking me what my DA is when looking to collaborate with me.

However, it’s nothing you should lose sleep over. While brands and PRs are asking for it, it doesn’t seem to be effecting collaborations for me. Recently, a blogger reached out to me via e-mail to tell me that I shouldn’t be expecting paid collaborations with brands because my DA is below 23. In my opinion, that is a load of rubbish. I was getting brand collaborations when my DA was 1, and some people with DA’s of 30+ don’t get any. In fact, when talking to some of my more successful blogging friends who blog as a full or part-time job, they didn’t even know what their DA was!

I care about my DA because I like to have goals to work towards and getting to a DA score of 30 is one of my goals right now. SEO and all that stuff really interests me and potentially one day, I’d like to be running my blog like a business. So, getting a head start now with improving my DA and SEO is something I want to do.

How can I improve my Domain Authority?

Improving your DA score is actually really easy. Since first learning about it a few months ago, I’ve gone from 5 to 16. Here are some easy things you can do to improve your DA.

– Alt-Tag all your photos with key words. Eg. if your post title is ‘REVIEW OF TOO FACED SWEET PEACH PALETTE’ then Alt-Tag your photo with ‘Too Faced Sweet Peach Palette’. This will help your photo show up in Google, and drive more traffic to your blog.
– Back-link on most of your posts where relevant. Eg. if you’re posting a ‘HOMEWARE HAUL PART 2’, make sure to link to Part 1 on your post.
– Link to other respectable sites, for example if you bought a product from Amazon, then link the Amazon page where you bought it from!
– Have your blog linked on other respectable sites.

I’m by no means an expert in SEO or Domain Authority but these kind of tips posts really helped me out but some of them were so complex, so I just wanted to make a really simple one to help out those who, like me, are easily confused. 

If you want to check your DA because you’re now extremely curious, you can use the Moz Domain Authority Checker!


  1. August 24, 2017 / 4:22 pm

    Such a handy post, I had no idea what DA was when I first started blogging but it's so important!! Hopefully this will help new bloggers get sorted with their SEO 💛
    Emma | ✨

  2. August 24, 2017 / 6:40 pm

    This has been so helpful to read, I didn't really understand why DA was important and this has helped me get my head round it a bit more! And the tips are also super helpful too because I had absolutely no idea how to grow mine! Fab post, girl!
    Alice Xx

  3. August 24, 2017 / 9:43 pm

    These are some great tips for improving da! I've been really clued up on da for the last year and I'm aiming on reaching 30 too x

    Kayleigh Zara 🌿

  4. August 25, 2017 / 11:24 am

    This is so helpful! I don't own my own domain so it doesn't affect me, but I did wonder what it was. Thanks! x

  5. August 26, 2017 / 3:19 am

    I love this post! DA is one of those really tricky things and you've managed to explain it perfectly! I did wonder when I looked why my DA was 94 but that's only because it's still… Hopefully soon I'll be able to grab my own url and use these tips to help me improve! Thank youu lovely.

    Gemma |

  6. August 26, 2017 / 11:41 pm

    This is amazing Chloe! My site has been around for a while, and I never knew about DA. I have been working on my SEO so will definitely take DA in to account. Love it!

    Paige |

  7. August 27, 2017 / 2:34 pm

    I had seen so many people talk about this but had no idea what it was. Really great post explaining what DA is and how to maximise it x

  8. August 28, 2017 / 8:34 am

    This is such a helpful post Chloe! You've explained everything perfectly and I'll definitely be giving your tips a go when I go self hosted!
    PaleGirlRambling xo

  9. September 3, 2017 / 12:44 pm

    Omg I laughed out loud at the mention of Dumbledores army!! You know when you read something and you instantly click with it, that's this post for me �� Plus I've picked up some really great tips to improve my DA. Can't wait to read more of your stuff xx

    Jay |

  10. September 4, 2017 / 10:24 pm

    30 is a good number! Just 12 more to go for me now!

  11. September 4, 2017 / 10:25 pm

    When you do get your own domain then hopefully this will help you out! x

  12. September 4, 2017 / 10:25 pm

    Thanks Gemma! Great to hear my post could help you! x

  13. September 4, 2017 / 10:26 pm

    Hahaha, thanks Jay! That is what DA will always mean to me deep down, this SEO has nothing on Harry Potter 😉

  14. May 6, 2018 / 8:15 am

    Hello! I’m confused as mine is hosted via so has How can I get a proper DA score or do I need to register a Domain and would Blogger host it? Any advice please? 😀

  15. May 17, 2018 / 10:16 pm

    Love this post and thanks for making it so simple. I often find that I am stuck with very long-winded and “business” like websites when I search for tips on DA. This post really made it easier to understand.

  16. August 22, 2018 / 12:16 am

    Thanks very much for sharing this useful information. I learned so much from it.

  17. September 11, 2018 / 7:27 pm

    Brilliant article, at last someone who genuinely made sense with tips on improving DA. Thank you.

  18. September 14, 2018 / 6:57 pm

    A handy post, thanks for sharing. Will be working a lot on my DA now!

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