Follow A Decent Email Structure
Whenever I email brands, I follow the same usual structure. I start by introducing myself and linking my blog – that’s really important, don’t forget that! I then talk about how much I like the brand but I usually don’t lay it on too thick – I just mention maybe a few products that I like from them or explain why I like the service they provide. I then go on to explain what ideas I have for a collaboration – this could be post ideas or specific products I’d like to review for them. I give a brief over-view of my stats but indicate my attached media kit has a more comprehensive breakdown of my platforms and then finish the email with something suggestive – no, not like that! That’s not how I get collabs, people! – like ‘I look forward to hearing from you soon’ and sign my name, with my social channels linked underneath it. I find this to be a good structure to use as it shows interest in the brand without kissing ass and is nice and concise. Remember, PRs get a shit-tonne of these emails so you don’t want to ramble!
Get Over The Fear
Always remember that the worst a brand can do is say no. More often than not, I get a very polite ‘sorry but we are not looking to collaborate with anyone at the moment’ email, which is a little disheartening but fine. It’s better to email them though as brands are going to say yes to you – and remember, you miss 100% of the shots you don’t take (did I really say that? Bleugh!). Don’t let the word ‘no’ scare you! Think of it as applying for a job: you wouldn’t not apply for your dream job on the off-chance you wouldn’t get it, would you? So don’t worry, breathe in and out and press that send button! I’ve only ever had one PR being downright rude to me before, and they’re not a common breed!
Stop Thinking You’re Not Good Enough
Brands and PRs look at your content, not just your numbers. Even if you are small, that doesn’t mean they’re not going to want you. More than ever now, brands are looking at things like engagement, quality of content, photography etc. I was terrified to reach out to brands for a long time because I was so caught up comparing myself to huge bloggers in the industry that I completely lost all confidence in myself and forgot all my strengths. Don’t fall into this funk; your blog is a representation of your personality so it’s individual to you. Trying to be like or comparing yourself to others will only dishearten you, or turn you into something you’re not. Brands love individuality and if you get that across, you’re almost guaranteed a response.
It may seem super daunting to approach brands, but just remember that you are unique, awesome and by far good enough. Take the shot; drop them an email and see how it goes! You may be pleasantly surprised!