Approaching Brands As A Smaller Blogger

If you’re ‘small’ in the blogging community, like I am, it sometimes can be really daunting to approach brands for fear of being ignored, sounding unprofessional or just not knowing what to say at all. I found approaching brands really scary at first but now I’ve gotten the hang of what to say, I’ve started to bag myself a few sponsored posts and a lot of samples. Today I will be sharing with you my top-tips on approaching brands as a smaller blogger.

Get Yourself a Media Kit

As soon as I got myself a professional looking media kit, I felt like brands took a lot more notice of me. It clearly lays out all of my information and stats, as well as highlighting other brands I’ve worked with and what my blog is all about. My media kit is a graphic which was made by the wonderful Emma Drury and I really recommend her services – she’s very reasonably priced and her graphic design skills are mad. I really think a media kit is important in making you look professional and also it means you don’t have to re-type your stats every time you’re writing out an email. I’m not going to post my media kit but if you want to see it, you can always drop me a DM on Twitter and I’ll happily show you what it’s like!

Follow A Decent Email Structure

Whenever I email brands, I follow the same usual structure. I start by introducing myself and linking my blog – that’s really important, don’t forget that! I then talk about how much I like the brand but I usually don’t lay it on too thick – I just mention maybe a few products that I like from them or explain why I like the service they provide. I then go on to explain what ideas I have for a collaboration – this could be post ideas or specific products I’d like to review for them. I give a brief over-view of my stats but indicate my attached media kit has a more comprehensive breakdown of my platforms and then finish the email with something suggestive – no, not like that! That’s not how I get collabs, people! – like ‘I look forward to hearing from you soon’ and sign my name, with my social channels linked underneath it. I find this to be a good structure to use as it shows interest in the brand without kissing ass and is nice and concise. Remember, PRs get a shit-tonne of these emails so you don’t want to ramble!

Get Over The Fear

Always remember that the worst a brand can do is say no. More often than not, I get a very polite ‘sorry but we are not looking to collaborate with anyone at the moment’ email, which is a little disheartening but fine. It’s better to email them though as brands are going to say yes to you – and remember, you miss 100% of the shots you don’t take (did I really say that? Bleugh!). Don’t let the word ‘no’ scare you! Think of it as applying for a job: you wouldn’t not apply for your dream job on the off-chance you wouldn’t get it, would you? So don’t worry, breathe in and out and press that send button! I’ve only ever had one PR being downright rude to me before, and they’re not a common breed!

Stop Thinking You’re Not Good Enough

Brands and PRs look at your content, not just your numbers. Even if you are small, that doesn’t mean they’re not going to want you. More than ever now, brands are looking at things like engagement, quality of content, photography etc. I was terrified to reach out to brands for a long time because I was so caught up comparing myself to huge bloggers in the industry that I completely lost all confidence in myself and forgot all my strengths. Don’t fall into this funk; your blog is a representation of your personality so it’s individual to you. Trying to be like or comparing yourself to others will only dishearten you, or turn you into something you’re not. Brands love individuality and if you get that across, you’re almost guaranteed a response.

It may seem super daunting to approach brands, but just remember that you are unique, awesome and by far good enough. Take the shot; drop them an email and see how it goes! You may be pleasantly surprised! 


  1. September 7, 2017 / 5:26 pm

    This post was great and super helpful too! I agree that media kits are super important! X


  2. September 8, 2017 / 9:14 am

    Approaching brands is soo daunting!! I really need to get myself out of the mindset that everyone will say no as it seems like other small bloggers have gotten some really great opportunities from it – this post is super helpful and I WILL sort myself a media kit soon haha!
    Alice Xx

  3. September 9, 2017 / 1:38 am

    I've never really approached brands and such because I'd always thought I'd had to had a million or thousands of subscribers on my platform. I barely have 20 tbh, so if always thought I'd get rejected easily. But this post helped me realize that numbers don't matter; quality does! 🙂

    I've heard of media kits before, thought I've never made one. I'll DM you on twitter so I can look at yours as an example. 🙂

  4. September 9, 2017 / 8:11 am

    Media kits are so helpful! Feel free to drop me a DM on Twitter and I'll give you some help in getting one – it was the difference between getting collabs and not for me! X

  5. September 9, 2017 / 8:12 pm

    Thanks for the shoutout!! 💛 Approaching brands is such a tricky thing to get right, so this post will definitely help newer bloggers, love it Chloe! 😊
    Emma | ✨

  6. September 9, 2017 / 8:52 pm

    It was actually only over the past few months that I've even started to approach brands, I still see myself as a small blogger, my engagement isn't THAT great! But like you say, photography and your content is a huuuge part of it and I put so much effort into mine so I think it pays off! Even now I get ignored by brands all the time though, but what have you got lose by emailing them?! xx

    Gemma Louise

  7. September 10, 2017 / 8:50 am

    Chloe this is such a helpful post! I totally agree with you having a media kit makes you look way more professional! I'll have to give your email lay out a go!
    PaleGirlRambling xo

  8. September 10, 2017 / 11:27 am

    This is such a helpful post, thank you for sharing! It is scary contacting brands and I haven't quite mastered it yet, hoping in the future I get to work with more companies I love! Nikki x

  9. September 10, 2017 / 3:41 pm

    Alice, your blog so so amazing! You'll have no problem getting collabs my love xx

  10. September 10, 2017 / 3:41 pm

    Congratulations!! Such a good feeling when that happens!! Xx

  11. September 10, 2017 / 3:42 pm

    Exactly! You have nothing to lose so you might as well just do it! X

  12. September 10, 2017 / 3:43 pm

    Aw Rach, you don't need my advice 😉 You're slaying the game all by yourself! Xx

  13. September 12, 2017 / 1:46 pm

    Such a great post lovely! Once you've got over the fear of contacting one, it all gets easier from there doesn't it. x

  14. September 12, 2017 / 6:54 pm

    It really does! Far less daunting once you've done it before! x

  15. September 12, 2017 / 8:07 pm

    These are all great points. Getting over fear is a big one – I used to be so scared when I first started blogging but now I totally just go for it.

  16. September 12, 2017 / 9:56 pm

    This is such a lovely post! I'm a really small blogger (less than 50 Bloglovin subscribers) so I always feel that companies are going to laugh at me when I want to collaborate. Is this number of stats too small for a media kit? Thanks again for the really informative post! With love, Chloe x

  17. September 12, 2017 / 10:06 pm

    You're never too small! Most of the time brands look for engagement and quality of your photography/content over quantity of subscribers/followers etc. ❤️

  18. September 18, 2017 / 2:43 pm

    Such a helpful post to all the bloggers out there. I would say having a media kit is really really helpful. I only started emailing brands last month and I'm happy that some of them were interested to collaborate with me. I really feel like yhe media kit made a huge difference. ❤️

  19. September 18, 2017 / 2:44 pm

    Such a helpful post to all the bloggers out there. I would say having a media kit is really really helpful. I only started emailing brands last month and I'm happy that some of them were interested to collaborate with me. I really feel like yhe media kit made a huge difference. ❤️

  20. October 3, 2017 / 6:42 pm

    This is a nice post with great advice. However, I approached my favorite brand and they haven't even replied after seeing my stats. That was pretty discouraging haha

    xo Honey – blog Royal LifestyleTwitterInstagram

  21. October 16, 2017 / 8:36 pm

    I am a new blogger and always doubted my potential..but this post helped me a lot…thank you for sharing😘

  22. October 19, 2017 / 10:25 pm

    I've already said this on another one of your posts but I really think it's so amazing of you to openly talk about these things! These posts are so useful to so many poeple, like me! I definitely want to make posts like these once I learn a thing or two!! xx

  23. January 14, 2018 / 11:42 pm

    Really great advice. I definitely need to get over the fear and I have to get a media kit sorted! I’m so behind this year

  24. February 28, 2018 / 5:31 pm

    This post has been so helpful, took a few pointers from this. Thank you so much Chloe…x

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