Branding Your Blog

Blogging is now more than ever becoming a business and branding is a key essential to building a successful business. When I first started blogging, my branding was a mess. However, I tidied things up and am now looking forward to a huge rebrand in the New Year with the help of LogoJoy. Here are my top tips on branding your blog…

Selecting and Designing a Logo*

When I started my blog, my ‘logo’ was something I made for myself on PicMonkey. Considering I have literally 0 graphic design skills, you can probably imagine how much of a shambles that was. It was only until recently that I discovered LogoJoy which is the most fantastically easy way to create the swishest, most professional looking logos at a really reasonable price point. They have a really easy-to-use service. All you have to do is enter your blog name, select some existing logos that you like, select a colour palette and select 5 little images that you feel represent your blog and LogoJoy shows you a whole heap of options that you can browse through. Each design is fully customisable too so if you love a design but want to change the colour or the font then it’s exceptionally easy. As you can see from the above picture, my logo is very simple and obviously extremely professional. 
Once you’ve finished your logo and you’ve perfected it, all you need to do is check out and within minutes you’ll have the perfect logo ready to download, with different sizes and variations included in the file, including an option to have a transparent background which is so handy if you want to make business cards and suchlike. LogoJoy is literally a joy to use. It’s like consulting a graphic designer without actually speaking to humans which for me, the unsociable creature, is perfect. Also, it’s $65 for the premium package, and considering the quality and the ease of this service, I think that is totally reasonable. If you’re after a HQ, easy logo service then look no further than LogoJoy!
Deciding On Your Colour Scheme

You’re on my blog right now, reading this. Look around you. What can you see? Not a lot, right? Mostly just black and white, lot of clean open space? That was actually a choice, believe it or not. I’ve always been a fan of minimalism (although if you saw the sheer amount of stuff in my flat you probably wouldn’t believe me!) and I decided when I made my blog I wanted a fairly minimalistic look to it, and that’s why I went for the theme I went for. I also went for black as the main colour of my logo just because it’s a really classic colour combination, but also because it pretty much goes with anything. It’s bold; your blog name will always stand out if it’s written in black. I definitely recommend bold colours that pack a punch so that when people go on your blog they know immediately the name of it and it sticks in their head.
 It had a lot of white space and I always think white looks really clean and crisp which is also why I use a lot of white in my photography. I have a large, white board which I use to take my images on as I want to make them look as clean and clear as possible. For example, my Christmas photography will mostly be a white background with more green. Going for lots of reds and cosy colours is just not my style at all. Clean, clear and crips are the words I want people to think when they look at my blog and its imagery. While this works so well for so many people and looks fantastic on so many blogs, for me that’s just not what I decided on and I’m very glad I went for this theme.
Choosing a name – and sticking with it!

It’s really hard to build up a brand if you’re constantly changing the name of your blog. People get easily confused so it’s best to choose one thing and just stick with it. When I first started my blog, I just went for my own name because then the branding is essentially me. And while I get bored of me from time to time, I have to stick with me because, well, me is all I have. My top tip for choosing a name is go for something simple that’s not too long to type into the url bar or search on google. People are lazy and don’t want to spend too much time typing in a name or searching for it on the internet so short, snappy names are definitely the way forward. Obviously, you can always rename and rebrand but it’s best to do this early on before you have a massive following otherwise you may confuse your audience.
I’d say that naming is one of the most important elements of branding your blog because it’s what people will know you as. For example, most of us know ‘Zoella’ not ‘Zoe’. It’s also what you’ll probably go as on social media and what your post will come addressed to (the people who work at the post office know me as Chloe Alice Lily not Chloe Rennard because that’s what my blogger mail comes addressed to!) so you definitely want something that represents you, makes you feel great about referring to yourself as and something snappy, catchy and most importantly, feels like you and something you like.
These are just a few tips on how to brand your blog. Obviously I’m not suggesting you need to do this to be successful, but it does help! I feel so proud of the way I’ve branded myself and just wanted to share some tips with you guys! What are your top tips for branding yourself?
*This post has been sponsored.*


  1. November 4, 2017 / 9:16 am

    This is really great advice! I definitely agree with sticking with your blog name. I changed mine last year and it definitely affected my views. Choosing the right one right off the bat is smart! 🙌🏻 x

    Paige |

  2. November 4, 2017 / 9:36 am

    This is such a great post! I definitely agree with sticking with a blog name. I changed mine three times in the early stages and it didn't do my blog any good, it affected my views and engagement but I am so happy with it now! 🙂 xx

    Yasmina | The July Journal

  3. November 4, 2017 / 9:48 am

    I changed my name from just little things to gemma louise a year or so ago now, and it affected my blog for ages but I'm so glad I made the change. I feel like my branding is way better now, but I definitely wouldn't change it again! xx

    Gemma Louise

  4. November 4, 2017 / 9:55 am

    Really great tips Chloe! I really like my 'PaleGirlRambling' branding and it's something I always plan to stick to, I'm a ghost and will forever be pale so there's no need to change really? Lol! I love how classic and minimalist your logo and blog are, I think it's beautiful!
    PaleGirlRambling xo

  5. November 4, 2017 / 10:15 am

    Some amazing tips in this post gal! I always knew I wanted to go with just my name for my blog, some of the bloggers I followed before did the same so I just took inspo from that! Being a graphic designer also really helps with branding since I get to choose exactly how my logo looks!
    Emma |

  6. November 4, 2017 / 4:19 pm

    These are some great tips for new blogs and bloggers especially names – I always find a good blog layout helps too x

    Kayleigh Zara ��

  7. November 4, 2017 / 8:18 pm

    There are so many good tips here thank you!

    Alys |

  8. November 4, 2017 / 10:49 pm

    Some amazing tips! Thank you for sharing xxxx

  9. November 5, 2017 / 4:37 am

    I think these are some great tips, especially for people who are starting off to blogging! I definitely think sticking to a name is important as it's so difficult to switch names and have to make sure everyone knows it.

    Cindy |

  10. November 5, 2017 / 1:32 pm

    This is a great post for anyone who wants to take their blog that little bit further! Very well written Chloe x

  11. November 5, 2017 / 5:57 pm

    It’s so important to stick to one! I changed my blog name once really early on and plan on keeping it forever xx

  12. November 5, 2017 / 5:57 pm

    Your branding is on fleek now, you defo made the right choice xx

  13. November 5, 2017 / 9:42 pm

    This was a really interesting post. I’ve been thinking about needing to work on my logo and branding in general lately and I think the new year is the perfect time to push forwards with this x

  14. November 6, 2017 / 12:03 am

    Great post and great advice… I went with Debra-Bow from the beginning as I didn't want to have to rebrand years down the line because I no longer associated with the name or something anymore or just grew out of it. I'm happy I did that!

  15. November 6, 2017 / 12:37 pm

    These are all great tips Chloe and I love your branding – it is very minimal, simple and clear, but definitely bold, which is easy for our minds to focus on as there isn't too much going on and I really love that xo

    Char |

  16. November 7, 2017 / 9:38 pm

    Oh I love logojoy, so simple and easy to create something so unique!

  17. November 8, 2017 / 9:51 am

    Branding is such an important part of your blog (and business) and I definitely think that you should carefully consider your choices. I love the sound of LogoJoy and I'm really not happy with the branding of my blog right now so I'll be looking into changing a few things soon, hopefully with the help of LogoJoy! xx

  18. November 8, 2017 / 10:54 am

    Such great tips on branding your blog lovely- I definitely think it's the key to standing out 🙂

    M x

  19. November 8, 2017 / 2:06 pm

    Branding your blog is definitely such an important thing, especially as as you said that is how people will remember your blog and you. Logojoy sounds like a joy of a company to use. Xx

    Kristy |

  20. November 8, 2017 / 4:47 pm

    Some great tips here Chloe, I agree you should stick with a blog name, I changed mine a year ago and now I'm wanting to change again but it really can affect stats so I think I'll stick with mine for now xx

  21. November 9, 2017 / 2:02 pm

    These are such great tips for people starting out! I paid for my logo to be designed by someone and bought my theme off Pipdig because I am dreadful at anything technical! I've been blogging for years but only bought my domain in the past year. I wish I'd have done it sooner though!

    Sian x

  22. November 16, 2017 / 6:39 pm

    One of the things that made my blog more official is getting the domain. I also like the clean space since you can insert a lots of colours without it clashing x

  23. January 15, 2018 / 11:50 am

    I discovered you today, and you are my favorite blogger already.
    love your posts, they are really informative and they are helping me a lot.

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