Blogging is now more than ever becoming a business and branding is a key essential to building a successful business. When I first started blogging, my branding was a mess. However, I tidied things up and am now looking forward to a huge rebrand in the New Year with the help of LogoJoy. Here are my top tips on branding your blog…
Selecting and Designing a Logo*
When I started my blog, my ‘logo’ was something I made for myself on PicMonkey. Considering I have literally 0 graphic design skills, you can probably imagine how much of a shambles that was. It was only until recently that I discovered LogoJoy which is the most fantastically easy way to create the swishest, most professional looking logos at a really reasonable price point. They have a really easy-to-use service. All you have to do is enter your blog name, select some existing logos that you like, select a colour palette and select 5 little images that you feel represent your blog and LogoJoy shows you a whole heap of options that you can browse through. Each design is fully customisable too so if you love a design but want to change the colour or the font then it’s exceptionally easy. As you can see from the above picture, my logo is very simple and obviously extremely professional.
Once you’ve finished your logo and you’ve perfected it, all you need to do is check out and within minutes you’ll have the perfect logo ready to download, with different sizes and variations included in the file, including an option to have a transparent background which is so handy if you want to make business cards and suchlike. LogoJoy is literally a joy to use. It’s like consulting a graphic designer without actually speaking to humans which for me, the unsociable creature, is perfect. Also, it’s $65 for the premium package, and considering the quality and the ease of this service, I think that is totally reasonable. If you’re after a HQ, easy logo service then look no further than LogoJoy!
Deciding On Your Colour Scheme
You’re on my blog right now, reading this. Look around you. What can you see? Not a lot, right? Mostly just black and white, lot of clean open space? That was actually a choice, believe it or not. I’ve always been a fan of minimalism (although if you saw the sheer amount of stuff in my flat you probably wouldn’t believe me!) and I decided when I made my blog I wanted a fairly minimalistic look to it, and that’s why I went for the theme I went for. I also went for black as the main colour of my logo just because it’s a really classic colour combination, but also because it pretty much goes with anything. It’s bold; your blog name will always stand out if it’s written in black. I definitely recommend bold colours that pack a punch so that when people go on your blog they know immediately the name of it and it sticks in their head.
It had a lot of white space and I always think white looks really clean and crisp which is also why I use a lot of white in my photography. I have a large, white board which I use to take my images on as I want to make them look as clean and clear as possible. For example, my Christmas photography will mostly be a white background with more green. Going for lots of reds and cosy colours is just not my style at all. Clean, clear and crips are the words I want people to think when they look at my blog and its imagery. While this works so well for so many people and looks fantastic on so many blogs, for me that’s just not what I decided on and I’m very glad I went for this theme.
Choosing a name – and sticking with it!
It’s really hard to build up a brand if you’re constantly changing the name of your blog. People get easily confused so it’s best to choose one thing and just stick with it. When I first started my blog, I just went for my own name because then the branding is essentially me. And while I get bored of me from time to time, I have to stick with me because, well, me is all I have. My top tip for choosing a name is go for something simple that’s not too long to type into the url bar or search on google. People are lazy and don’t want to spend too much time typing in a name or searching for it on the internet so short, snappy names are definitely the way forward. Obviously, you can always rename and rebrand but it’s best to do this early on before you have a massive following otherwise you may confuse your audience.
I’d say that naming is one of the most important elements of branding your blog because it’s what people will know you as. For example, most of us know ‘Zoella’ not ‘Zoe’. It’s also what you’ll probably go as on social media and what your post will come addressed to (the people who work at the post office know me as Chloe Alice Lily not Chloe Rennard because that’s what my blogger mail comes addressed to!) so you definitely want something that represents you, makes you feel great about referring to yourself as and something snappy, catchy and most importantly, feels like you and something you like.
These are just a few tips on how to brand your blog. Obviously I’m not suggesting you need to do this to be successful, but it does help! I feel so proud of the way I’ve branded myself and just wanted to share some tips with you guys! What are your top tips for branding yourself?
*This post has been sponsored.*