How To Be Successful At Blogging

I read a post recently that really, sorta upset me. I don’t wanna name names or say what the post was about but in the post the author described – and kind of made fun of – ‘generic’ beauty bloggers. I sat there, reading this post, and had the awful realisation that she was basically describing me. Because I try so hard to be unique and different from everyone else it hit me in the gut that I could be seen as ‘generic’ and unoriginal. I see so many tweets of people claiming they’re ‘not your typical blogger’ because they don’t like this, or don’t do that. Usually, these are all things that I like. So, am I typical? Am I generic? What can make you stand out as a blogger? How can you make sure you’re successful when it comes to blogging? (Fun game: do a shot every time I say unique in this post. I dare ya.)

I won’t lie to you – I kind of had a crisis about the whole thing. I try so hard to be different, to come up with unique ideas and exciting content in order to engage my readers but still people pick at the things I like and the things I write about just because a lot of people like them. Just because I like rose gold and marble and I buy products from Glossier does that mean that I am typical? What am I actually doing that is so different from everyone else Well, I guess the simple answer is that I’m ‘me’. My blog has always been based around my personality. I let my slight nerdiness sneak through in my writing and love to make my posts as light and funny as I can as well. I write about what I love, what I care about and what matters to me. My brand is me. And, just because I like some things that other people like, it doesn’t take away from the fact that I am unique.

chloe alice lily

I guess, in a way, I am generic. I like things that a lot of people like. I run a beauty blog of which there are thousands on the internet. But also, I make those things that everyone does unique just by being me. I suppose that sounds super arrogant but I’m not afraid to say that I think I am something special; I think everyone is something special and if you want to succeed in the blogging world – or any creative industry in general – I think you need to make sure your personality comes across in your work. It’s one of the many reasons I really enjoy doing chatty Insta Stories. I feel like this way people can really see what I’m all about. You see behind the glossy flat-lays and well edited words. You hear about my life (mostly what I’m complaining about!), you hear about what I’ve been up to that day and I find that people really connect with that. I get so many messages from people saying they really enjoy watching my Insta Stories and I think that’s because you get to see another side of my personality that my blog doesn’t get across.

I don’t believe that the blogging industry is over-saturated. I think there’s enough room in it for everyone. Everyone is different, at the end of the day. Think of it this way. You’re at a concert at Wembley with a crowd of 90,000 other people. You all have one clear common interest; the artist you are there to see. However, that does not mean you are all the same person and it definitely does not mean you’re boring. Blogging is kind of like that too: you’ve all got one common interest but you’re your own person with your own styles, your own preferences, your own voice and your own style. You’re not the same because you enjoy things, even if some of those interest overlap. You’re you!

chloe alice lily

This is why copying never gets you far. When you’re copying people, constantly hung up on what others are doing and what you can do to be more like them, you’re infringing on your own unique voice. If you copy someone’s pictures exactly, or copy the style that they write their blog posts in, you’re cloning something that should really not be cloned. I promise you that doing something just because someone else is won’t get you success in the blogging world because people want to see genuine content. If you don’t like taking flatlays find a new style that suits you better. If the idea of going out into the street to take outfit pictures fills you with dread, don’t do that. Blogging is hard because, quite often, you’re working for no money. You’re fuelled to do this extra work by passion.

If you’re not passionate about the content you’re creating then you won’t want to spend the time promoting it and doing all the shitty, less glamorous blogging jobs like scheduling tweets. It sounds so awfully cliche to say that passion is what makes you successful but combine that with hard work and that’s how success is made. I hate maths but this seems like a simple problem to me: passion + hard work = success. You need to be driven enough to be able to cope with the crap that blogging sometimes brings you because you’ve got to work through that. I have bad blogging days – who doesn’t? – when it feels like the world is against you and, despite your best efforts, nobody is viewing your posts. Those times are temporary and that’s what you’ve got to remember.

There are few physical things you need to have in order to be a blogger; a means to write your blog (perhaps a laptop, phone or even just access to one of those things) and potentially a camera (or the camera on your phone). I think the most important things that you need are traits: you need to be determined, ambitious, open-minded & creative. Even if you don’t think you are those things, if you have and maintain and blog, then you definitely are. And, no matter how many times people tell you that ‘typical bloggers’ have to have this and have to have that, remember this: if you like those things you are special and if you don’t you are also special. Liking rose gold and being a blogger are not mutually exclusive, despite what some people might think. You’re in no way generic, trust me.

I have faith that I’m on the right track. I don’t think my home furnishings – which are mostly rose gold and marble, by the way – detract from my writing style or my ability to be successful as a blogger and if anyone is making you feel like that’s the case deck ’em. Well, maybe that’s not the best solution… ignore them, take a deep breath and move on. So, to sum up: your blog is unique because you are unique. Please don’t ever forget that because I momentarily did and it sorta, kinda ruined my Monday.

chloe alice lily

Dress – New Look
Coat – Missguided
Bag – Radley
Boots – New Look (similar)



  1. January 28, 2018 / 7:03 pm

    Love this outfit, almost as much as I love your chatty insta stories!
    And. You’re right. Liking marble, rose gold, fairy lights, cactus’ and whatever else is deemed as ‘typical’ does not impact your ability to write engaging content.

    • Chloe
      January 28, 2018 / 9:03 pm

      Exactly my thoughts! X

  2. January 28, 2018 / 7:10 pm

    Really enjoyed reading this! Keep doing what you’re doing cos I absolutely love your blog 🙂 x

    • Chloe
      January 28, 2018 / 9:03 pm

      Thank you – that means so much to me! X

  3. Ayse
    January 28, 2018 / 7:36 pm

    Loved reading this post! I totally get you but keep doing what your best at! Also your outfit looks lush! x

    • Chloe
      January 28, 2018 / 9:03 pm

      Thanks gal! X

  4. Emma
    January 28, 2018 / 7:48 pm

    I so agree with this; it’s very judgemental to assume the quality of the content on a blog based on a few things like marble backgrounds or rose gold accents! I love both of those things, but my blog is so much more than a few typical traits I share with other bloggers!
    Emma |

    • Chloe
      January 28, 2018 / 9:04 pm

      Exactly Em! X

  5. January 28, 2018 / 9:10 pm

    What an amazing post and I completely agree! I love the posts where my personality shines through as it means my readers can get a glimpse of what I’m like. I think everyone is so different as people have different writing styles, photography styles and topic ideas! There can be a lot of people speaking about the same thing but if someones coming to your blog to read about it, its because they like you!

    Sarah | xx

    • Chloe
      January 29, 2018 / 4:52 pm

      I 100% agree! Your blog is unique because you make it so! Who cares if you like rose gold? So long as your personality is creeping through, you’ll be original!

  6. January 28, 2018 / 9:11 pm

    You tell em girl!!!
    I never understand why people have to be so picky about everythiiiiing!!

    Love this post and you’re outfit is cute! Xx

    • Chloe
      January 29, 2018 / 4:53 pm

      Agreed!! Xxx

  7. January 28, 2018 / 10:43 pm

    I’m so glad that I was introduced to your blog this year, it’s quickly become one of my favourites and that’s all down to YOU! So don’t listen to anyone else and just keep being YOU because that’s what we all love! (Also that outfit is gorgeous and you look fab!)x

    Francesca | EverythingChessie 🌿

    • Chloe
      January 29, 2018 / 4:53 pm

      Aw thank you Francesca, that’s so lovely! X

  8. January 29, 2018 / 7:00 am

    So very well said Chlo! Just because we may have similar interests or have brown hair for example doesn’t mean that we are exactly the same or ‘generic’, nor does it take away from our incredible uniqueness. What an immature and ignorant comment for them to make in the first place!

    I’m so glad that you’re sticking up for yourself & everyone else out there in regards to this because this type of crap is what can really shoot down someones confidence and make them begin to question themselves. It’s just unnecessary. Oooh haha I’m getting a little heated with this now ahah, probably best to step back for a sec lol.

    PS. Bloody love your dress! Loved it even more when I saw that it was from New Look!


    • Chloe
      January 29, 2018 / 4:54 pm

      Yep – I see so many people shouting about how generic bloggers like this or like that! It’s just ridiculous! Nobody is generic! X

  9. January 29, 2018 / 9:04 am

    I loved reading this so much Chlo, you’re totally right, just because you might like something that’s super popular doesn’t mean you’re not unique. I love Rose gold and marble too, but I’d like to think that because I’m me I’m unique too. Oh, and your blog is amazing, Chlo, don’t forget that! Xx

    Kristy |

    • Chloe
      January 29, 2018 / 4:55 pm

      Thanks Kristy!!! Xxx

  10. January 29, 2018 / 9:46 am

    You are you, and that’s enough. The way you write, your style of photography is different to the next blogger and that’s what makes you different, do not compare or put yourself in the same circle as someone else! You’re doing amazing girl, block the hates out! x

    • Chloe
      January 29, 2018 / 4:55 pm

      Exactly!! Thanks gal!! Xx

  11. January 29, 2018 / 10:36 am

    such good posts, people can like whatever they want, if its similar to others then so be it, having things in common is a great thing to find friends and like minded people! x

    • Chloe
      January 29, 2018 / 4:55 pm

      Exactly! It’s how I’ve made friends! X

  12. Shauna Claire
    January 29, 2018 / 11:46 am

    YES GIRL! I so agree with us! All of us are ‘typical’ in some ways anyway?? Popular things are popular for a reason and if you don’t like them, great! But it doesn’t make you any better than someone who does! Love this post!

    Shauna |

    • Chloe
      January 29, 2018 / 4:56 pm

      Exactly!! We’re always gonna find people with overlapping interests! Xx

  13. January 29, 2018 / 1:49 pm

    What an amazing post! Copying is indeed not going to get you anywhere and everyone is unique and everyone should be proud of that!


    • Chloe
      January 29, 2018 / 4:57 pm

      Exactly right!! Xx

  14. January 29, 2018 / 2:11 pm

    Great post and photos, I love your dress!! I completely agree with you, just because people like the same things or have the same interest doesn’t mean they are exactly the same! Just because one person doesn’t like the things you like doesn’t mean that you’re “typical” and their “original”, chances are there are 100 people that like the same things as them they are just not as popular in today’s culture!!

    • Chloe
      January 29, 2018 / 4:58 pm

      Thank you girl! You’re bang on! X

  15. January 29, 2018 / 3:47 pm

    OMG Chloe I bloody loved this so much! I particularly love the Wembley stadium analogy! I think it’s so true that the blogging community definitely isn’t over saturated and there definitely is room for everyone! xx

    • Chloe
      January 29, 2018 / 4:59 pm

      Hehe thanks Chlo, I was so proud of that one! 😉 xx

  16. January 29, 2018 / 4:14 pm

    This was such a good post to read. It can be so hard to feel like you’re not doing well if you go against the grain, but then it feels like you’re not original if you do the same as others so you can’t win either way I guess! It’s good that you’ve taken something from this and realised you are amazing just as you are. I agree that you do need a passion to write in this industry though, you won’t last too long without that to keep you going x

    • Chloe
      January 29, 2018 / 5:00 pm

      Exactly – I think whether you follow trends or go against them the real thing that makes you stand out is your personality! X

  17. January 29, 2018 / 4:19 pm

    Great post to read, these photos are gorgeous and I love this outfit.
    Sarah X

    • Chloe
      January 29, 2018 / 5:00 pm

      Thanks 🙂 x

  18. January 29, 2018 / 4:40 pm

    I love how honest and real this post is! As long as people keep true to themselves and write about stuff they enjoy, then you’ll be well on your way to being a successful blogger! xx


    • Chloe
      January 29, 2018 / 5:01 pm

      Exactly!! Success is being passionate about what you write! Xx

  19. January 29, 2018 / 5:37 pm

    Loved this post. No one is generic and everyone is unique. We may or may not share the same interests but it’s the personality that counts and how we deliver it x

    • Chloe
      January 29, 2018 / 11:08 pm

      Exactly!!! X

  20. January 29, 2018 / 6:42 pm

    Keep doing you babe. I think I saw that post and thought ahh crap I’m the same haha. But Rose Gold was a thing before blogging 😉 haha it’s like the whole unicorn thing. One of my “friends” said I was just following a trend. Well I’ve been on that “trend” since I was 4!!!!

    • Chloe
      January 29, 2018 / 11:09 pm

      Exactly, rose gold has always been a thing 😂

  21. January 29, 2018 / 9:04 pm

    I only got to words to say about this post: Thank you! This really got me feeling to not give up even if I have „bad blogging days“ haha, it‘s always nice to hear that we all sometimes have the same „problems“ xx

    • Chloe
      January 29, 2018 / 11:10 pm

      Aw I’m glad I could help you xx

  22. January 30, 2018 / 8:20 am

    Here here!
    I’m sick of seeing people being judged for their similarities and shared likes.
    That’s ok, but as you rightly point out, each and every blogger has their very own USP, and it is ourselves, our own individuality and that isn’t dictated by our love of marble and copper accessories or Glossier products.

    • Chloe
      January 30, 2018 / 10:03 pm

      Yesss, exactly! 🙌🏻

    • Chloe
      January 30, 2018 / 10:05 pm


  23. January 30, 2018 / 11:03 am

    I absolutely love your writing style and your personality definitely shows through, which is great! It’s hard to believe in yourself when this industry is quite ‘glossy’, if you know what I mean, but I definitely agree that if you’re completely yourself and work extremely hard then you will succeed 🙂 xo

    Char |

    • Chloe
      January 30, 2018 / 10:04 pm

      Aw thank you Char! Yeah, it can be hard to feel like you’ll stand out in a sea of professionalism but the best voices will prevail! X

  24. January 31, 2018 / 10:30 pm

    Your blog is incredible Chlo and I’d rather read yours than Zoella’s any day because you’re right – everyone is unique in their own way and it’s all about the lovely person behind the blog! x

    • Chloe
      February 1, 2018 / 1:10 pm

      Omg girl I’m blushing, you’d pick me over Zoella? True friendship 💕💕

  25. January 31, 2018 / 10:53 pm

    Thank you for reminding me that it’s okay to like what other people do, and that doesn’t make me any less myself x

  26. February 4, 2018 / 5:53 pm

    It’s so important we all remind eachother of these things, being yourself will always get you further. Beautiful outfit girly <3

  27. February 28, 2018 / 7:08 pm

    Loved reading through this. I have been blogging almost a year and learnt so much already. However I feel I’m still learning every second of every day. Your blog is becoming one of my favourites….x

  28. August 20, 2018 / 9:52 pm

    To be honest, you are someone who truly inspires me as a blogger and I believe that I adore your blog because of how unique it is. Everyone makes an impression as individuals. Thank you for sharing this love.

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