I read a post recently that really, sorta upset me. I don’t wanna name names or say what the post was about but in the post the author described – and kind of made fun of – ‘generic’ beauty bloggers. I sat there, reading this post, and had the awful realisation that she was basically describing me. Because I try so hard to be unique and different from everyone else it hit me in the gut that I could be seen as ‘generic’ and unoriginal. I see so many tweets of people claiming they’re ‘not your typical blogger’ because they don’t like this, or don’t do that. Usually, these are all things that I like. So, am I typical? Am I generic? What can make you stand out as a blogger? How can you make sure you’re successful when it comes to blogging? (Fun game: do a shot every time I say unique in this post. I dare ya.)
I won’t lie to you – I kind of had a crisis about the whole thing. I try so hard to be different, to come up with unique ideas and exciting content in order to engage my readers but still people pick at the things I like and the things I write about just because a lot of people like them. Just because I like rose gold and marble and I buy products from Glossier does that mean that I am typical? What am I actually doing that is so different from everyone else Well, I guess the simple answer is that I’m ‘me’. My blog has always been based around my personality. I let my slight nerdiness sneak through in my writing and love to make my posts as light and funny as I can as well. I write about what I love, what I care about and what matters to me. My brand is me. And, just because I like some things that other people like, it doesn’t take away from the fact that I am unique.
I guess, in a way, I am generic. I like things that a lot of people like. I run a beauty blog of which there are thousands on the internet. But also, I make those things that everyone does unique just by being me. I suppose that sounds super arrogant but I’m not afraid to say that I think I am something special; I think everyone is something special and if you want to succeed in the blogging world – or any creative industry in general – I think you need to make sure your personality comes across in your work. It’s one of the many reasons I really enjoy doing chatty Insta Stories. I feel like this way people can really see what I’m all about. You see behind the glossy flat-lays and well edited words. You hear about my life (mostly what I’m complaining about!), you hear about what I’ve been up to that day and I find that people really connect with that. I get so many messages from people saying they really enjoy watching my Insta Stories and I think that’s because you get to see another side of my personality that my blog doesn’t get across.
I don’t believe that the blogging industry is over-saturated. I think there’s enough room in it for everyone. Everyone is different, at the end of the day. Think of it this way. You’re at a concert at Wembley with a crowd of 90,000 other people. You all have one clear common interest; the artist you are there to see. However, that does not mean you are all the same person and it definitely does not mean you’re boring. Blogging is kind of like that too: you’ve all got one common interest but you’re your own person with your own styles, your own preferences, your own voice and your own style. You’re not the same because you enjoy things, even if some of those interest overlap. You’re you!
This is why copying never gets you far. When you’re copying people, constantly hung up on what others are doing and what you can do to be more like them, you’re infringing on your own unique voice. If you copy someone’s pictures exactly, or copy the style that they write their blog posts in, you’re cloning something that should really not be cloned. I promise you that doing something just because someone else is won’t get you success in the blogging world because people want to see genuine content. If you don’t like taking flatlays find a new style that suits you better. If the idea of going out into the street to take outfit pictures fills you with dread, don’t do that. Blogging is hard because, quite often, you’re working for no money. You’re fuelled to do this extra work by passion.
If you’re not passionate about the content you’re creating then you won’t want to spend the time promoting it and doing all the shitty, less glamorous blogging jobs like scheduling tweets. It sounds so awfully cliche to say that passion is what makes you successful but combine that with hard work and that’s how success is made. I hate maths but this seems like a simple problem to me: passion + hard work = success. You need to be driven enough to be able to cope with the crap that blogging sometimes brings you because you’ve got to work through that. I have bad blogging days – who doesn’t? – when it feels like the world is against you and, despite your best efforts, nobody is viewing your posts. Those times are temporary and that’s what you’ve got to remember.
There are few physical things you need to have in order to be a blogger; a means to write your blog (perhaps a laptop, phone or even just access to one of those things) and potentially a camera (or the camera on your phone). I think the most important things that you need are traits: you need to be determined, ambitious, open-minded & creative. Even if you don’t think you are those things, if you have and maintain and blog, then you definitely are. And, no matter how many times people tell you that ‘typical bloggers’ have to have this and have to have that, remember this: if you like those things you are special and if you don’t you are also special. Liking rose gold and being a blogger are not mutually exclusive, despite what some people might think. You’re in no way generic, trust me.
I have faith that I’m on the right track. I don’t think my home furnishings – which are mostly rose gold and marble, by the way – detract from my writing style or my ability to be successful as a blogger and if anyone is making you feel like that’s the case deck ’em. Well, maybe that’s not the best solution… ignore them, take a deep breath and move on. So, to sum up: your blog is unique because you are unique. Please don’t ever forget that because I momentarily did and it sorta, kinda ruined my Monday.