Peaks and Troughs of Blogging

I’m not going to lie to you, February was a tough month for me – especially the first two weeks. I had an amazing January, blogging-wise. I had some amazing PR packages, invoiced for the most amount that I ever have before (it was almost as much as Johnny makes in his full-time job) and felt on top of the bloody world. I thought 2018 was going to be my year and that every month would follow suit and I’d be #ballin my way through the rest of the year. However, it didn’t really turn out the way. In the first week of February I got quite a few rejection emails, wasn’t accepted onto Look Fantastic’s Beauty Set programme, my DA went down after I’d tried so hard to get it up, a troll on Twitter called me ugly and fat, I lost 20 Instagram followers in one day and Instagram took away my highlights and ability to Instagram Live. I felt like complete and utter crap about my blog, had no motivation to do anything and wanted to cry and stay in bed for the entire day.

Everything came to a head when a PR who had been messing me about, promising campaigns and then not following through for months, sent me an email saying another campaign she’d promised me wasn’t going to happen. It sounds lame, but upon receiving that email, I burst into tears. It was the straw that broke the camel’s back.

Blogging is hard because it’s not a constant. There’s no security that you’re going to get the same amount of sponsored ops that you did last month and so when you have a month that hasn’t been so good, it can be so disheartening. I was focusing on the negatives more than the positives. I was focusing more on what I was doing wrong than everything that had gone right for me. My friends were so supportive when I went through my rough patch at the start of the month: they kept telling me opportunities would come, that I was doing so amazing and needed to focus on all the good opportunities I did have, rather than the ones I didn’t have. And they were right. A few days of moping and not wanting to post, InstaStory or anything passed and I came out the other side feeling more motivated than I ever have before.

Blogging is hard when you treat it like a job. At my ‘normal’ job at Starbucks, my manager tells me if I’m doing a good job. At university, getting firsts on assignments shows me I’m doing a good job. With blogging, it’s up to me to tell myself I’m doing a good job. And, when I tell myself I’m doing shit, that’s when problems arise. Because even though Johnny’s there reminding me how fantastic I’m doing, and my friends Gemma, Rachael, Chloe, Emma and Paige are the best kind of cheerleaders you could ask for, you have to be in the right mindset sometimes otherwise words of encouragement can sometimes just feel like white noise. Like any job, blogging has its peaks and its troughs. You’re going to have your bad days and you’re going to have your good days. However, it’s up to you to motivate yourself through the bad days and make them good days. It’s not all plain sailing.

I am usually a really positive person – a glass half full kinda gal – which is really helpful when I’m going through these slumps. Everyone has bad days, bad weeks, bad months or even bad years (but I’ll be there for yoooou..) now and again and that is super normal. In fact, I’d be worried if you were a positive, happy person all the time. It’s about how you pick yourself up, dust yourself off and think ‘right, I’m not going to let this defeat me’ that’s really important.

It can be so bloody hard to see blogging success as anything other than brand collaborations, sponsored posts and stuff like that. But blogging success is way more than that. When Jess has just declared on Twitter she’s made a million pounds from her blog this month and Gabrielle has a Chanel bag in her P.O Box and flashed it on her Instagram Stories, it can be bloody hard to look past that and think of all the amazing things you are achieving too. So, in about the middle of February, I thought of everything amazing I do have from my blog that’s not ‘material’. I have met some amazing friends (mentioned above) from doing this and I talk to them everyday. I love writing and having somewhere to do that and people actually read it. I influence (bleugh) people to buy things and they tag me on their Instagram Stories saying I’d inspired them to get it. I get messages daily asking me for advice from people who clearly think I have it together. You just have to think about the good and the bad will just dissolve away.

 It’s so normal to have down days about things you’re doing. I always feel down about certain aspects of my life; whether that be university, work, blogging, my finances – hell, sometimes I even get upset with Johnny. However, small hiccups don’t have to defeat you. February might’ve been bad for my blog in terms of collaborations and sponsored posts but that’s never why I started blogging and it sure as hell shouldn’t be the reason why I want to quit. I will still be writing on this little piece of the internet when I’m old, grey and the only brand deals I get are with TenaLady. (But, hey, TenaLady… If you’re reading and wanna sponsor me; it’s been a rough month and I’ll literally take anything I can get).

Imagine if every time you had a minor fight with your S.O you broke up. That’s what it’s like to throw all your toys out of the pram when some things to do with blogging aren’t going your way. Even if sometimes it seems like the world (ie, social media algorithms and PR companies) are against you, keep fighting back. You will come back way stronger and freaking love yourself so much more for doing so. Those euphoric weeks will be back. You just have to see that they will be and get the hell over it by not comparing yourself to someone else (you’ll always feel worse about yourself), or wishing you had someone else’s life.

My point is, motivating yourself to be your own cheerleader and keeping yourself in a good headspace is really hard and you’ll have inevitable lapses. It’s about picking yourself up after those blips, sorting yourself out and coming back with a vengeance. March, I’m coming for ya!

Dress – New Look (similar)
Hat – LOTD (similar)
Boots – New Look 


  1. March 4, 2018 / 10:13 pm

    Blogging can be so hard at times but when brand opportunities are few and far between, you just need to remember why you started and pick yourself up from the love of writing or photography and then keep going. DA is bound to go up and down, likewise with followers and page views etc. but try not to get disheartened 🙂 xx

    Yasmina | The July Journal

  2. March 5, 2018 / 9:40 am

    Chloe I couldn’t agree with you more! I always look to fellow bloggers and the opportunities they are being given and second guess why I am not! It can be soooo hard to motivated yourself and so easy to give up. But you are doing sooo well, just keep pushing! I always look at you and how well you are doing when I am struggling and it motivates me to continue. There are always fellow bloggers who are in the same boat as you, just like me. We will get there, but we just have to take the rough with the smooth. The rough patches never last long anyway!

  3. March 5, 2018 / 12:31 pm

    Speaking as someone who is old, grey and actually has done some work with Tena (lovely people) I think you are wise to take a longer view and think about it in terms of what blogging brings into your life apart from material goods. Try not to focus on what other people are or are not doing/getting – you do you, to the best of your ability. Cherish your uniqueness. Appreciate your beauty. Have fun with your blogging, because ultimately if it’s not fun, what’s the point?

    • Chloe
      March 5, 2018 / 5:23 pm

      That is amazing! Exactly – my blog is so much more for me than brand collabs and such like and sometimes the community blinds you to that! It’s made me friends, helped me feel less alone and is something that gives me immense joy!

  4. March 5, 2018 / 5:17 pm

    girl your blog is one of my absolute favourites, you smash everything you do and you’re such a good blogging role model! Don’t doubt yourself as your killing it!!! X

  5. March 5, 2018 / 5:22 pm

    This is bloody brilliant. It’s hard not to get deflated when you’ve had a bad week or month. Sometimes it’s hard enough not to stress when you’ve had a bad day never mind anything else. And I totally agree about the lack of ‘you’re doing well’. Especially as someone who hasn’t been doing it that long it can be hard to recognise your own achievements sometimes. This month may not be better than last month, but if it’s still going better than three months ago or last year, whenever, it’s worth celebrating x


  6. March 5, 2018 / 5:25 pm

    I love the idea of being your own cheerleader, and completely agree with you! It’s so important not to let things like this get us down – I honestly cannot imaging how difficult full-time blogging must be! You look so gorgeous in these photos, by the way.

    Hebah x

  7. March 5, 2018 / 5:35 pm

    Oh no, I am so sorry February did not treat you so well. I understand how disheartening it can be. Projects falling through are always heart breakers, especially when you get so exciting about them. I understand it when you say blogging is so hard and not constant. It is so much work. Just to take a few perfect pictures you might spend an entire morning. So sometimes, putting in so much work for little rewards is really tough. But determination and motivation makes it happens! I think you are still doing great and I love your content on Instagram! If you need some cheer up, let me know, we can go for drinks. I herd Tonight Josephine is amazing! 😉 xx Corinne

  8. March 5, 2018 / 5:40 pm

    I agree, with blogging you definitely have to learn to be your own self-motivator and your own achiever. I don’t really treat my blog as a job so I find that in terms of collars etc, I don’t get too down if I have a slow month. I do get what you mean about the numbers though. I find that if I have a lot of unfollowers or my following stagnates, I begin to question what I’m doing wrong and take it far too personally, when in reality, it really isn’t a personal thing. I thing taking a step back and remembering why you began blogging in the first place every now and again is so important!

  9. March 5, 2018 / 5:46 pm

    I admire your honesty so much in this post. Blogging is hard and like you said, you have to be your own cheerleader and maintain being in a good head space which sometimes isn’t possible. I’m sorry that February wasn’t the best month for you but you never know something amazing may be coming your way soon enough!

  10. March 5, 2018 / 5:48 pm

    I love the comparison of blogging with a S.O – you’re right, its a relationship you have to work at every day, and it will always have its ups and downs, but theres a reason why you stick with it – you love it.

    Having blogging cheerleaders is so important, I love have friends that ‘get it’ and that I can bounce ideas off and that I know won’t be bored when I ask them if a particular photo looks good enough for Instagram.

    I’m sorry you had such a rough month, but you’re got such a good, positive mentality for March and the rest of the year, it will absolutely pay off. It can be disheartening but it’s so important to remember why you started blogging in the first place.

    Hels xx

  11. March 5, 2018 / 6:23 pm

    Blogging can be so hard, especially when lots of not great things come at once. I’m sorry that you had a rough time in February, but you are right there will always be lows and highs. Thanks for this post; not many people talk about the low points and sometimes it can feel like the bad stuff is just happening to you alone.

  12. March 5, 2018 / 6:45 pm

    Just have to stay so positive and keep moving forwards, it’ll always all fall into place. Keep doing what you’re doing ☺️ I’ve never read your blog before but love your photos and way you write!

    Chloe xx

  13. March 5, 2018 / 6:57 pm

    Loved reading this! First of all congrats for getting this far with your blog! For me blogging is a hobby, ok it’s also part of my job but I will never treat it as a “job” job, if you see what I mean.. It is something I really enjoy and even if I go full time one day, I don’t want to feel like it’s too much and quite, I will always try and find a balance 🙂


  14. March 5, 2018 / 7:12 pm

    I know exactly how you feel on bad blogging days! We’ve all been there! Definitely focus on how amazing you did the month before though, January sounds like it was amazing for you and I’m sure you’ll have plenty of other months this year that you’ll boss!- x

  15. March 5, 2018 / 9:37 pm

    This is a great post. It’s comforting to know that everyone has good and bad days/weeks/months/years *clap*clap*clap* It puts me at ease to know that these feelings of not being a good blogger or feeling like I’m failing are normal, but it’s because I am telling myself that i’m doing a bad job. I just need to have a more positive outlook and tell myself that I AM doing a good job.

  16. March 5, 2018 / 9:56 pm

    Chloeeeeee! wow, march IS going to be your month and i’m going to give you my full support to help you achieve your goals! Your hard work and determination never go unnoticed, i often forget to comment to tell you how much i enjoyed reading one of your posts or how much i like one of your pictures or your tweets but i’m definitely going to start making sure you know how great your content is! As i’ve said before, being a male blogger who isn’t really into makeup and beauty, im not typically interested in those topics but it still doesn’t mean that i can’t appreiciate the hard work that went into creating that content! soz for rambling but i just wanted you to know that even though you don’t have hundreds of thousands of followers, your hard work and efforts are very inspiring!


  17. March 5, 2018 / 10:51 pm

    Oh babe, I’m sorry you’ve had a difficult month – blog wise. That’s the beauty of it, you really appreciate the great opportunities that you get accepted on when you don’t get the ones you want. You’re a great writer & I wish the best for March! Monica @

  18. March 5, 2018 / 10:57 pm

    Hey doll! Your blog is amazing and I always read it! Self belief is so important, I hope that you don’t feel disheartened again any time soon!!

  19. March 6, 2018 / 9:23 am

    this is brilliant! x

  20. March 6, 2018 / 9:26 am

    I love this post hun it’s so inspiring! It’s totally true though blogging has its ups and downs and it’s so all over the place sometimes. Keep going, you do a phenomenal job and I have loved and read your blog for a good while now, it keeps me going!

    Sophie |

  21. March 6, 2018 / 1:50 pm

    What a fab post, Chlo! Blogging definitely does have its highs and lows but it’s all worth it in the end! I think you’re doing incredibly well and you should give yourself so much credit for all your achievements! xx

  22. March 6, 2018 / 6:27 pm

    I really enjoyed this post! I’ll admit I’d love every day to feature metrics going up, exciting stuff in the inbox & that sense of ticking loads of stuff off the To Do List. I reckon working through the more challenging times (& writing a great blog about them!) counts for a lot, too, though. And as others have said, your pics are lovely, too. I hope you & your blog have a brilliant March! x

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